Naturals on the Rise: Interviewing Krave Collection Store Owner Kadija Conteh

Hey ladies, ever went into a Claire’s or hit the jewelry isle of a Dillard’s looking to find that perfect African print scarf or some cute cultured earrings? Chances are you found yourself in for a rude awakening when you realized that nothing in the store resembled anything close to what you’d envisioned walking away with. Well that is because many mainstream retailers don’t carry these types of accessories…That is where Krave Collection online store comes in handy.  I had the chance to interview the owner who is not only a naturalista but also a twenty-two year old college student who balances out hitting the books and making some of the most beautiful  African inspired accessories you will ever lay eyes on. Check out Kadija Conteh’s interview below where she gives the scoop on her natural hair journey and her business.

About Your Hair:

1.What inspired you to go natural?

I hated getting my hair permed. It would burn my scalp and my hair used to fall out. Also, my ends were fried on the constant.

2.Did you big chop or transition? How long have you been natural?

I transitioned. I already had a asymetrical haircut so i just continued growing my hair from then.  I have been natural for going on 5 years now.

3.Do you have a hair care regimen? If so can you briefly describe it?

I do not. Since I had somewhat dry scalp, I usually just detox my hair every month with baking soda, olive oil and apple cider. From then I usually just wash my hair and condition it. I don’t think we ( I) need all these hair products to maintain my hair. 

4.What has been the most rewarding part of your natural hair journey?

Seeing my curls flourish and my hair get longer.

5.What has been the most challenging part of the journey?

The most challenging part is wash day because half of the time I give up on trying to dry it and do something to it so it won’t tangle back up.

6.What is your go-to hair style?

My go to hairstyle is the two french braids.

7.What are your top 3 products that you can’t live without?

coconut oil and apple cider vinegar to be honest.

8.Any tips for the ladies on how to keep their hair healthy?

Drink a lot of water and stop putting so many products in your hair because majority of them are unneccesary.

9.What advice would you give to aspiring naturals or seasoned naturals who are struggling with their hair journey?

Do what’s best for you and your hair. Do you research and try different products on your own. Don’t try to follow someone else routine and ruin your hair. 


About Your Business:


About Your Business:

1.What inspired you to become an entrepreneur? 

I got tired of working for someone and not being able to really have the freedom to do anything. With majority of these 9-5 job you can’t just call off because your sick or have a family emergency. The pay was horrible and sometimes they barely gave me hours. So instead of making someone else rich that paid me only $10.00/hr, I decided to let it go a go find wealth for myself.

2.What is the name of your company and what type of merchandise do you sell?

The name of my business is Krave Collection and I make and sell african inspired jewelry and accessories.

3.What inspired you to sell that particular type of merchandise?

I’ve always been creative and enjoyed making and trying new products. Also with the jewelry, I’m able to create something that I exclusively sell.

4.What is the most challenging part of owning your own business? What is the most rewarding part of it?

The most challenging part of owning my own business is keeping a consistent amount of money coming it. Some days a make a lot and some day I don’t make too much. The rewarding part of it is that you can see WHAT you can do to make sure you don’t have a slow day again.

5.What advice would you give to young naturalistas looking to venture out on their own and open up a small business?

Follow your dreams. There will be people telling you that your dreams are silly. Follow your PASSION and not what everyone else is doing. Don’t follow the money because you will be miserable and your business will become a burden. 

Kadija Conteh
IG: @Kravecollection
Twitter: @Kravecollection
Facebook: Facebook.Com/Kravecollection

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